We build inbound enrollment marketing strategies
Whether it’s an annual commitment or a one-off project, we help institutions create sustainable marketing that outperforms rather than outspends.
How We Help Schools
Inbound Marketing for Higher Ed
Inbound Enrollment Marketing is the most comprehensive, sustainable, and data-driven approach to student recruitment. These 12-month retainers combine content strategy and marketing automation to help you generate organic website traffic, turn that traffic into leads, and nurture those leads to formally inquire.
SEO Strategy and Analysis
Unsure where you rank, where you could be ranking, and what that could generate in terms of website sessions per month? An SEO audit will give you deep insight into each of these, along with specific examples of what should be augmented on your website in order to increase both your on and off-brand organic rankings.
Digital & Social Media Advertising
In a world where marketing budgets are shrinking and leadership demands transparent return-on-investment reports, there’s no time for inefficient spending. Our approach is focused on generating meaningful conversions from real prospective students, not just touting unidentifiable clicks. We orchestrate paid and organic strategies that are focused on the bottom line from the get-go.
Premium Content Creation
You don’t get the chance to talk to every prospect and explain your institution’s unique value, but well-crafted content can deliver the same message! Whether it’s through downloadable eBooks that provide detailed information and generate leads, email workflows that reduce summer melt, or blog content that improves your organic rankings and attracts new website visitors, content marketing is an essential element of a modern enrollment marketing strategy.
Is your school or program struggling to stand out in the sea of sameness? It might be time for a facelift. We’ll help you discover your school’s unique value, better define your marketing personas, and craft messaging and creative that attracts the right-fit students.
HubSpot Onboarding & Setup
DD Agency is the only HubSpot Partner that exclusively serves the education space. This means we know exactly how to set up your portal to meet the needs of both your marketing and admissions teams, while providing trainings to expand their knowledge and usage of this powerful tool.
Website Design & Development
Whether you want to design a new website or optimize your existing pages, we’re your people. Most students start their search online, making your website the most crucial student recruitment tool in your arsenal. Let’s make sure it works well — and looks good.
Yes, HubSpot and Slate do integrate!
Finally, an app that automatically syncs data between HubSpot and Slate, two of the most powerful customer relationship management (CRM) platforms in our industry. With a plethora of end-user input and an innate desire to improve our clients’ day-to-day, we’ve created a unique solution that makes working between these two platforms easier, faster, and cleaner.
Video Production and Strategy
In a world where website pages with video receive 88% more interaction than those without, and where 72% of users prefer to learn something via video than by reading, it’s no wonder the need for quality, compelling, video content has increased dramatically. Let us help you tell your story in a way that will resonate with prospects.