About

We're a talented crew of giant slayers serving the education industry for over 30 years now. Our mission is to “Help Davids beat Goliaths” by developing client-tailored marketing game plans that outperform rather than outspend.

We’re known for being highly collaborative, fast-paced, innovative, and creative. We live at the intersection of technology and marketing, with a strong emphasis on data-driven strategies and tactics. We love developing creative, powerful content stories and using the inbound marketing methodology as the engine that drives our initiatives. 

Meet Our Team

Charlie started Direct Development (the parent company of The DD Agency) over 35 years ago.  He has spent over four decades helping institutions of all shapes and sizes increase enrollment and fundraising.

: (703) 560-8414 x130

Charles Fraga

President & CFO

For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. He also teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.

: (703) 560-8414 x180

Tony Fraga

CEO

Jamie brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

: (267) 278-3958

Jamie Gleason

Vice President of Enrollment Strategy

Teresa has led operations at DD for over 8 years. She ensures that all scopes of work are executed as efficiently and effectively as possible for our clients!  She often has to roll up her sleeves and discern how best to maximize the return-on-investment for our clients. 

: (703) 560-8414 x190

Teresa De Brey

Director of Marketing Operations

Zach spends his days learning about the latest in marketing technology and brainstorming ways to apply these ideas to the enrollment marketing space. He enjoys cultivating relationships and discerning how DD can help enrollment teams reach their goals. 

: 703-785-2242

Zach Busekrus

Director of Growth

Shane leads a variety of team members in both the utilization and optimization of marketing efforts for our clients. Data is the lifeblood of marketing, so much of his time is devoted to analyzing performance metrics – and then adapting our strategy accordingly.

: (703) 560-8414 x260

Shane Kehl

Director of Client Success

A proud University at Buffalo alum, Natalie leverages her degree in Business Administration and over ten years of professional marketing experience to provide our team with sound strategic direction. Her ability to identify and communicate the real value of our hard work to current and prospective clients allows us to focus on what we do well so we can continue to grow. 

: (703) 560-8414 x1040

Natalie Gleason

Director of Marketing Strategy

Susannah crafts unique and compelling content for our education clients, including long-form premium content, email communication flows, digital ad copy, and articles from faculty, students, alumni and industry thought leaders. 

: (703) 560-8414 x22

Susannah Black

Content Strategist

Need a new website? Robert is your man!  Robert is experienced in both frontend and backend development. He specializes in building websites on the HubSpot CMS that our clients can easily scale and maintain with their in-house technical teams. 

: (703) 560-8414 x240

Robert Gonzalez

Web Operations Manager

Sam heads up creative at DD Agency. He loves pushing the envelope on UX/UI for our clients — and he's always game for a rebrand! Sam is gifted at helping schools design content that focuses on nurturing the user through the student journey is a highly-personalized fashion. 

: (703) 560-8414 x240

Sam Lee

Design Manager

Christina is the midfielder in her Pod Team — she coordinates the design, development, and launch of all deliverables associated with a campaign. Her to-do list gets longer every day, and yet, she's consistently ahead of schedule! 

: (703) 560-8414 x310

Christina Deal

Client Success Manager

Maddy loves using words to draw people in and captivate the attention of the reader. She works with enrollment marketers at schools large and small to tell faculty and student stories that compel prospects to engage with the admissions team! 

: (703) 560-8414 x34

Maddy Ledon

Content Strategist

Tatiana is an experienced strategic communicator and digital storyteller. Her journalism background has enabled her to turn content into a tool for prospect engagement and inquiry generation! 

: (703) 560-8414 x120

Tatiana Quiroga

Content Manager

Matt specializes in strategic, technical problem-solving.  In addition to serving his accounts as a project manager, Matt regularly shares his HubSpot expertise with all DD accounts (he knows the platform like the back of his hand!).  

: (703) 560-8414 x140

Matthew Fall

Marketing Technology Manager

With a background in higher ed, Shannon understands the challenges and opportunities that exist in enrollment management. She helps our clients analyze data and execute inbound marketing campaigns, all while breaking down silos to align business and marketing goals. 

: (703) 560-8414 x160

Shannon Nicholson

Client Success Manager

Daniel is the co-founder of DD Studio, the video production studio of the DD Group. Dan spends his days shooting, editing, and producing compelling stories for colleges and universities to use in their student recruitment and alumni development campaigns! 

: (571) 359-3382

Daniel Bonner

Video Production Specialist

Julia crafts remarkable content that supports and aligns with the inbound marketing objectives for our clients. She spends a lot of her time researching and writing blog posts, eBooks, and email-nurturing sequences related to a specific marketing campaign.

: (703) 560-8414 x230

Julia Fabian

Content Strategist

Johanna regularly works on a variety of projects that range from analyzing and compiling campaign data, to developing marketing emails and editing web pages for colleges and universities. 

: (703) 560-8414 x150

Johanna De Brey

Client Success Manager

Jacob is a HubSpot veteran geared for making life easier through intuitive inbound lead generation and nurturing strategies. He keeps clients in the loop on their campaign performance and allows them to take each step with confidence.

: 703-560-8414 x1041

Jacob Olle

Client Success Manager

Brittany specializes in pay-per-click advertising and search engine optimization. As the Digital Advertising Manager, she helps manage and optimize digital advertising accounts. Using data as a guide for strategy, she is constantly seeking new solutions to maximize performance in the digital marketing industry.

: (703) 560-8414 x1044

Brittany Tretbar

Digital Advertising Manager

Tim believes in the power of storytelling. By blending his talent for writing compelling copy and his experience as a HubSpot expert, he takes pride in helping clients achieve results they never thought possible.

: (703) 560-8414 x1045

Tim Wirzburger

Content Strategist

Jared supports our Client Success Managers by creating and managing marketing assets in their clients' HubSpot portals. Aside from HubSpot implementation, he also focuses on content writing and strategy as needed to ensure our higher ed and nonprofit partners accomplish their goals.

: (703) 560-8414 x1046

Jared Moats

Marketing Technologist

Amanda is a digital storyteller with a passion for crafting content that excites and engages at every stage of the funnel. With more than six years of experience in the digital marketing realm, Amanda lives to write blogs, eBooks, email, social, ad copy and more to educate and delight new and existing customers.

: 703-560-8414 x1047

Amanda Spurgeon

Content Strategist

Melanie is a seasoned multi-medium storyteller, and her background as a creative directly influences her approach to content strategy. After developing an enterprise content strategy for a multinational nonprofit home care company, she's excited to join the DD team. As Head of Content, she leads a team of visionaries in making quality content that's just as compelling as it is strategic.

: (703) 560-8414 x1048

Melanie Trice

Head of Content

Evita is a versatile marketing professional--a “jill” of all trades. While her specialty is in graphic design, she has experience across various marketing disciplines including email marketing, social media, website management, PPC advertising, and marketing automation. Her passion for all things marketing and her eagerness to continue learning are attributes that make her a true asset to our team and our clients alike!

: (703) 560-8414 x1049

Evita Sola

Digital Marketing Specialist

Lauren is a digital designer who is passionate about telling a brand’s story by marrying beauty and functionality all while upholding the user experience. With more than 8 years of experience in the marketing realm, Lauren’s design expertise is in digital strategy, but she also has an extensive background in traditional print design and development, which gives her a unique edge for our clients.

: (703) 560-8414 x1050

Lauren Bobeck

Digital Designer

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Calvin Hughes

Spam Control

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Core Values

Treat Clients Like Family

We believe that the roots of great success are great relationships, which is why with us, you get a team — not just a vendor. Your challenges become our challenges and we commit to serving you and your team like you’re one of us.

Be Ridiculously Helpful

You know that feeling you get when you shop at a Trader Joe’s, get helped on the side of the road by AAA, or talk to a Zappos customer service representative? These brands propagate a kind of service that is responsive, personal, and easy — and we strive to emulate them (and then some).

Challenge Conventional Thinking

There’s a lot of fluffy advice thrown around in the marketing technology space (not to mention all the jargon)! Our team researches, tests, and thinks on repeat to bring you marketing strategies that are contextually relevant to your needs — let’s just say we’re healthily skeptical about “industry best practices.”

Treasure Transparency

Authenticity has become such a buzzword these days, but we do pride ourselves in being honest and forthcoming in our pricing, in our strategic recommendations, in our services, and in our projected outcomes. Most of our team members are human (all except Calvin), which means that every once and a while we make mistakes. When we do, we let you know immediately and collaborate on how to best reconcile the situation.

 

Adapt and Improve

Just when you think you’ve figured out how to increase organic leads from SEO or generate more prospects through Social Ads, Google and Facebook pull a fast one on you and change their algorithms — how rude. At DD, our clients trust us to adapt and improve our strategic game plans, our products, and our services to maximize their investment as the digital landscape morphs.

Make it Fridge-Worthy

Excellence is what we strive for in everything that we create — whether it be a blog post, a website, an eBook, or a chatbot. Our goal is to execute well-thought-out strategies that produce exceptional pieces of content which generate remarkable results.

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