About

Charlie started Direct Development (the parent company of The DD Agency) over 35 years ago.  He has spent over four decades helping institutions of all shapes and sizes increase enrollment and fundraising.

For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. He also teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.

Teresa has led operations at DD for over 8 years. She ensures that all scopes of work are executed as efficiently and effectively as possible for our clients!  She often has to roll up her sleeves and discern how best to maximize the return-on-investment for our clients. 

Zach spends his days learning about the latest in marketing technology and brainstorming ways to apply these ideas to the enrollment marketing space. He enjoys cultivating relationships and discerning how DD can help enrollment teams reach their goals. 

Shane leads a variety of team members in both the utilization and optimization of marketing efforts for our clients. Data is the lifeblood of marketing, so much of his time is devoted to analyzing performance metrics – and then adapting our strategy accordingly.

Kelsey oversees the operational management of The DD Agency's largest Pod Team. She is known for her speed (she's one of those people you NEVER have to follow up with)!  Kelsey delights in helping enrollment marketing teams surpass their enrollment numbers. 

Susannah crafts unique and compelling content for our education clients, including long-form premium content, email communication flows, digital ad copy, and articles from faculty, students, alumni and industry thought leaders. 

Frankie spends his days leading his team in the development and execution of custom marketing strategies that help schools increase enrollment. He specializes in data-driven marketing methods and has a passion for telling stories through photography and video.

Need a new website? Robert is your man!  Robert is experienced in both frontend and backend development. He specializes in building websites on the HubSpot CMS that our clients can easily scale and maintain with their in-house technical teams. 

Sam heads up creative at DD Agency. He loves pushing the envelope on UX/UI for our clients — and he's always game for a rebrand! Sam is gifted at helping schools design content that focuses on nurturing the user through the student journey is a highly-personalized fashion. 

Blake spends his days building robust target audiences and executing smart digital advertising campaigns across Google, Facebook, Instagram,  LinkedIn, and other networks to help our clients attract, engage, and delight new students from paid media sources! 

Christina is the midfielder in her Pod Team — she coordinates the design, development, and launch of all deliverables associated with a campaign. Her to-do list gets longer every day, and yet, she's consistently ahead of schedule! 

Maddy loves using words to draw people in and captivate the attention of the reader. She works with enrollment marketers at schools large and small to tell faculty and student stories that compel prospects to engage with the admissions team! 

Tatiana is an experienced strategic communicator and digital storyteller. Her journalism background has enabled her to turn content into a tool for prospect engagement and inquiry-generation! 

Matt specializes in strategic, technical problem-solving.  In addition to serving his accounts as a project manager, Matt regularly shares his HubSpot expertise with all DD accounts (he knows the platform like the back of his hand!).  

With a background in higher ed, Shannon understands the challenges and opportunities that exist in enrollment management. She helps our clients analyze data and execute inbound marketing campaigns, all while breaking down silos to align business and marketing goals. 

Daniel is the co-founder of DD Studio, the video production studio of the DD Group. Dan spends his days shooting, editing, and producing compelling stories for colleges and universities to use in their student recruitment and alumni development campaigns! 

Annie specializes in helping educational institutions tell their story in a way that inspires action. She enjoys thinking of creative ways to optimize email nurturing campaigns and A/B test headline copy across paid digital campaigns!

Julia crafts remarkable content that supports and aligns with the inbound marketing objectives for our clients. She spends a lot of her time researching and writing blog posts, eBooks, and email-nurturing sequences related to a specific marketing campaign.

Johanna regularly works on a variety of projects that range from analyzing and compiling campaign data, to developing marketing emails and editing web pages for colleges and universities. 

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