About

We're a talented crew of giant slayers serving the education industry for over 30 years now. Our mission is to “Help Davids beat Goliaths” by developing client-tailored marketing game plans that outperform rather than outspend.

We’re known for being highly collaborative, fast-paced, innovative, and creative. We live at the intersection of technology and marketing, with a strong emphasis on data-driven strategies and tactics. We love developing creative, powerful content stories and using the inbound marketing methodology as the engine that drives our initiatives. 

Meet Our Team

For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. He also teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.

: (703) 560-8414 x180

Tony Fraga

CEO

Jamie brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

: (267) 278-3958

Jamie Gleason

Vice President of Enrollment Strategy

Teresa has led operations at DD for over 9 years. She ensures that all scopes of work are executed as efficiently and effectively as possible for our clients!  She often has to roll up her sleeves and discern how best to maximize the return-on-investment for our clients. 

: (703) 560-8414 x190

Teresa Kehl

Vice President of Operations

Zach spends his days learning about the latest in marketing technology and brainstorming ways to apply these ideas to the enrollment marketing space. He enjoys cultivating relationships and discerning how DD can help enrollment teams reach their goals. 

: 703-785-2242

Zach Busekrus

Vice President of Growth

Shane leads a variety of team members in both the utilization and optimization of marketing efforts for our clients. Data is the lifeblood of marketing, so much of his time is devoted to analyzing performance metrics – and then adapting our strategy accordingly.

: (703) 560-8414 x260

Shane Kehl

VP of Marketing

Maddy loves using words to draw people in and captivate the attention of the reader. She works with enrollment marketers at schools large and small to tell faculty and student stories that compel prospects to engage with the admissions team! 

: (703) 560-8414 x34

Maddy Ledon

Director of Nonprofit Marketing

Matt specializes in strategic, technical problem-solving.  In addition to serving his accounts as a project manager, Matt regularly shares his HubSpot expertise with all DD accounts (he knows the platform like the back of his hand!).  

: (703) 560-8414 x140

Matthew Fall

Director of Marketing Technology

Melanie is a seasoned multi-medium storyteller, and her background as a creative directly influences her approach to content strategy. After developing an enterprise content strategy for a multinational nonprofit home care company, she's excited to join the DD team. As Head of Content, she leads a team of visionaries in making quality content that's just as compelling as it is strategic.

: (703) 560-8414 x1048

Melanie Trice

Creative Director

Lauren is a digital designer who is passionate about telling a brand’s story by marrying beauty and functionality all while upholding the user experience. With more than 8 years of experience in the marketing realm, Lauren’s design expertise is in digital strategy, but she also has an extensive background in traditional print design and development, which gives her a unique edge for our clients.

: (703) 560-8414 x1050

Lauren Bobeck

Design Strategist

Christina is the midfielder in her Pod Team — she coordinates the design, development, and launch of all deliverables associated with a campaign. Her to-do list gets longer every day, and yet, she's consistently ahead of schedule! 

: (703) 560-8414 x310

Christina Deal

Senior Client Success Manager

Tatiana is an experienced strategic communicator, digital storyteller and marketing strategist. Her journalism background has enabled her to turn content into a tool for prospect engagement and inquiry generation! 

: (703) 560-8414 x120

Tatiana Quiroga

Senior Marketing Manager

Amanda is a digital storyteller with a passion for crafting content that excites and engages at every stage of the funnel. With more than six years of experience in the digital marketing realm, Amanda lives to write blogs, eBooks, email, social, ad copy and more to educate and delight new and existing customers.

: 703-560-8414 x1047

Amanda Spurgeon

Senior Content Strategist

Susannah crafts unique and compelling content for our education clients, including long-form premium content, email communication flows, digital ad copy, and articles from faculty, students, alumni and industry thought leaders. 

: (703) 560-8414 x22

Susannah Black

Content Strategist

Tim believes in the power of storytelling. By blending his talent for writing compelling copy and his experience as a HubSpot expert, he takes pride in helping clients achieve results they never thought possible.

: (703) 560-8414 x1045

Tim Wirzburger

Content Strategist

Need a new website? Robert is your man!  Robert is experienced in both frontend and backend development. He specializes in building websites on the HubSpot CMS that our clients can easily scale and maintain with their in-house technical teams. 

: (703) 560-8414 x240

Robert Gonzalez

Web Operations Manager

Daniel is the co-founder of DD Studio, the video production studio of the DD Group. Dan spends his days shooting, editing, and producing compelling stories for colleges and universities to use in their student recruitment and alumni development campaigns! 

: (571) 359-3382

Daniel Bonner

Video Production Specialist

Brittany specializes in pay-per-click advertising and search engine optimization. As the Digital Advertising Manager, she helps manage and optimize digital advertising accounts. Using data as a guide for strategy, she is constantly seeking new solutions to maximize performance in the digital marketing industry.

: (703) 560-8414 x1044

Brittany Tretbar

Digital Advertising Manager

Jared supports our Client Success Managers by creating and managing marketing assets in their clients' HubSpot portals. Aside from HubSpot implementation, he also focuses on content writing and strategy as needed to ensure our higher ed and nonprofit partners accomplish their goals.

: (703) 560-8414 x1046

Jared Moats

Marketing Technologist

With an artistic background, Gabi is a lover of all things creative from writing to drawing and painting to baking and everything in between. Gabi views content strategy as the perfect mesh between her storytelling, creativity, interpersonal skills, and "puzzle-solver" attitude and mindset.

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Gabi Ambrusico

Content Strategist

With a passion for higher education and a drive to help others, Samantha is all about finding innovative and efficient ways to solve problems.  Having worked in higher ed for 8+ years, she is no stranger to the hard work and dedication required to make an impact. She's eager to help our clients reach their goals and be with them every step of the way.

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Samantha Stewart

Senior Client Success Manager

Jess is very intuitive and loves taking a client’s abstract idea, feeling or thought and helping it come alive. She strives to live in the moment, as inspiration can come from anywhere. She’s been working at this whole design thing for more than a decade and has also dipped her toes into to everything from art direction to office management.

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Jess Taylor

Digital Designer

With her passion for inbound methodology and her technical wizardry for websites, Kenady is a digital investigator and master puzzler with a passion for connecting the data with the strategy. As a digital marketer, Kenady prides herself on maintaining the big picture especially when working on the details, and prevails at seeing the forest through the trees.

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Kenady Chisholm

Marketing Technologist

Tori is a strategic leader and life-long student of marketing trends. Tori has a deep love for serving and is happiest when developing data-driven strategies/solutions that help organizations continue to do meaningful work for their communities. She has more than 7 years of experience working in both the higher education and non-profit spaces.

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Tori Infinger

Senior Client Success Manager

With 11+ years of experience working in the wholesale B2B realm, CassondraDae is passionate about developing digital marketing strategies that allow clients to streamline their marketing efforts and save time. She is a self-starter with a creative mind, organized, detail-oriented, quick learner, and a true believer in having fun while building and growing new relationships in the process.

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CassondraDae Carter

Marketing Technologist

Oscar is a Web Magician aka HubSpot Developer who's worked in web development for over three years, working to push the boundaries of websites. He believes coding is modern day magic and enjoys translating emails, landing pages, and webpage designs into code and bringing them to life, hoping to amaze his next crowd.

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Oscar Thipphakhinkeo

HubSpot Developer

Rebecca is a well-rounded marketing professional with a drive to deliver innovative solutions for her clients. She brings more than 15 years of experience to the team, seven of which was spent in higher education. She has a passion for using technology to help schools find and connect with the right-fit students for their programs.

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Rebecca Demski

Senior Client Success Manager

Jamie specializes in Google and Facebook advertising and is passionate about finding the perfect audience. As a Digital Advertising Manager, she builds, manages, and optimizes digital ad campaigns for client accounts. She loves learning new platforms and creative ways to reach potential students in the ever-changing digital marketing environment.

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Jamie Sensenich

Digital Advertising Manager

Casey puts her passion for effective copy and her love for words to work as a content writer, drafting blogs, landing pages, emails, and anything else you can imagine. You can find her researching topics for all stages of the funnel, from the general to the super niche interests. She loves a good story and is enthusiastic about getting your audience as excited about your services as you are.

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Casey Handzlik

Content Writer

Johanna is a technical project manager with a passion for helping both higher ed and non-profit professionals reach their marketing goals, allowing them to focus more on what matters: the students & the people they serve. With almost six years of experience in digital marketing, Johanna especially delights in reporting on the ROI of marketing efforts (or really anything in excel), managing & communicating with technical and creative teams, and developing meaningful relationships with the clients she serves!

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Johanna deBrey

Marketing Operations Manager

Elizabeth is a passionate content creator that seeks to formulate unique copy that differentiates itself from competitors. She enjoys diving deep in the creation process to embody the customer’s brand voice and exploring niche topics.

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Elizabeth Bartell

Content Strategist

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Core Values

Treat Clients Like Family

We believe that the roots of great success are great relationships, which is why with us, you get a team — not just a vendor. Your challenges become our challenges and we commit to serving you and your team like you’re one of us.

Be Ridiculously Helpful

You know that feeling you get when you shop at a Trader Joe’s, get helped on the side of the road by AAA, or talk to a Zappos customer service representative? These brands propagate a kind of service that is responsive, personal, and easy — and we strive to emulate them (and then some).

Challenge Conventional Thinking

There’s a lot of fluffy advice thrown around in the marketing technology space (not to mention all the jargon)! Our team researches, tests, and thinks on repeat to bring you marketing strategies that are contextually relevant to your needs — let’s just say we’re healthily skeptical about “industry best practices.”

Treasure Transparency

Authenticity has become such a buzzword these days, but we do pride ourselves in being honest and forthcoming in our pricing, in our strategic recommendations, in our services, and in our projected outcomes. Most of our team members are human (all except Calvin), which means that every once and a while we make mistakes. When we do, we let you know immediately and collaborate on how to best reconcile the situation.

 

Adapt and Improve

Just when you think you’ve figured out how to increase organic leads from SEO or generate more prospects through Social Ads, Google and Facebook pull a fast one on you and change their algorithms — how rude. At DD, our clients trust us to adapt and improve our strategic game plans, our products, and our services to maximize their investment as the digital landscape morphs.

Make it Fridge-Worthy

Excellence is what we strive for in everything that we create — whether it be a blog post, a website, an eBook, or a chatbot. Our goal is to execute well-thought-out strategies that produce exceptional pieces of content which generate remarkable results.

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