About

Charlie started Direct Development (the parent company of The DD Agency) over 35 years ago.  He has spent over four decades helping institutions of all shapes and sizes increase enrollment and fundraising.

For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. He also teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.

Jamie brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Teresa has led operations at DD for over 8 years. She ensures that all scopes of work are executed as efficiently and effectively as possible for our clients!  She often has to roll up her sleeves and discern how best to maximize the return-on-investment for our clients. 

Zach spends his days learning about the latest in marketing technology and brainstorming ways to apply these ideas to the enrollment marketing space. He enjoys cultivating relationships and discerning how DD can help enrollment teams reach their goals. 

Shane leads a variety of team members in both the utilization and optimization of marketing efforts for our clients. Data is the lifeblood of marketing, so much of his time is devoted to analyzing performance metrics – and then adapting our strategy accordingly.

A proud University at Buffalo alum, Natalie leverages her degree in Business Administration and over ten years of professional marketing experience to provide our team with sound strategic direction. Her ability to identify and communicate the real value of our hard work to current and prospective clients allows us to focus on what we do well so we can continue to grow. 

Susannah crafts unique and compelling content for our education clients, including long-form premium content, email communication flows, digital ad copy, and articles from faculty, students, alumni and industry thought leaders. 

Need a new website? Robert is your man!  Robert is experienced in both frontend and backend development. He specializes in building websites on the HubSpot CMS that our clients can easily scale and maintain with their in-house technical teams. 

Sam heads up creative at DD Agency. He loves pushing the envelope on UX/UI for our clients — and he's always game for a rebrand! Sam is gifted at helping schools design content that focuses on nurturing the user through the student journey is a highly-personalized fashion. 

Christina is the midfielder in her Pod Team — she coordinates the design, development, and launch of all deliverables associated with a campaign. Her to-do list gets longer every day, and yet, she's consistently ahead of schedule! 

Maddy loves using words to draw people in and captivate the attention of the reader. She works with enrollment marketers at schools large and small to tell faculty and student stories that compel prospects to engage with the admissions team! 

Tatiana is an experienced strategic communicator and digital storyteller. Her journalism background has enabled her to turn content into a tool for prospect engagement and inquiry generation! 

Matt specializes in strategic, technical problem-solving.  In addition to serving his accounts as a project manager, Matt regularly shares his HubSpot expertise with all DD accounts (he knows the platform like the back of his hand!).  

With a background in higher ed, Shannon understands the challenges and opportunities that exist in enrollment management. She helps our clients analyze data and execute inbound marketing campaigns, all while breaking down silos to align business and marketing goals. 

Daniel is the co-founder of DD Studio, the video production studio of the DD Group. Dan spends his days shooting, editing, and producing compelling stories for colleges and universities to use in their student recruitment and alumni development campaigns! 

Julia crafts remarkable content that supports and aligns with the inbound marketing objectives for our clients. She spends a lot of her time researching and writing blog posts, eBooks, and email-nurturing sequences related to a specific marketing campaign.

Johanna regularly works on a variety of projects that range from analyzing and compiling campaign data, to developing marketing emails and editing web pages for colleges and universities. 

Jacob is a HubSpot veteran geared for making life easier through intuitive inbound lead generation and nurturing strategies. He keeps clients in the loop on their campaign performance and allows them to take each step with confidence.

Brittany specializes in pay-per-click advertising and search engine optimization. As the Digital Advertising Manager, she helps manage and optimize digital advertising accounts. Using data as a guide for strategy, she is constantly seeking new solutions to maximize performance in the digital marketing industry.

Tim believes in the power of storytelling. By blending his talent for writing compelling copy and his experience as a HubSpot expert, he takes pride in helping clients achieve results they never thought possible.

Jared supports our Client Success Managers by creating and managing marketing assets in their clients' HubSpot portals. Aside from HubSpot implementation, he also focuses on content writing and strategy as needed to ensure our higher ed and nonprofit partners accomplish their goals.

Amanda is a digital storyteller with a passion for crafting content that excites and engages at every stage of the funnel. With more than six years of experience in the digital marketing realm, Amanda lives to write blogs, eBooks, email, social, ad copy and more to educate and delight new and existing customers.

Melanie is a seasoned multi-medium storyteller, and her background as a creative directly influences her approach to content strategy. After developing an enterprise content strategy for a multinational nonprofit home care company, she's excited to join the DD team. As Head of Content, she leads a team of visionaries in making quality content that's just as compelling as it is strategic.