Establish your baseline metrics
Enrollment Marketing Diagnostics Checklist
When building a strategic enrollment marketing plan, your goals should be clear, measurable, and attainable.
Before you can define those goals, however, you need to establish your baseline metrics. These metrics are the statistics that come from your most recent pipeline of prospective students who have made it through from the very top of the funnel (first conversion) all the way through each stage in the prospect lifecycle, down to enrollment.
Download the Diagnostics Checklist and start building your baseline metrics today!
CONTENT & SEO
AUG 24th @1pm ET
EVENT MARKETING
AUG 31st @1pm ET
Digital Advertising
SEPT 7th @1pm ET
Email Marketing
SEPT 14th @1pm ET
What's on the Checklist?
Establishing Your Baseline Metrics
The first step toward building a strategic enrollment marketing plan is understanding where you are currently so you can measure your growth. And, here's the best part: you can use the data you already have.
Using this checklist, you'll look "under the hood" of your most recent pipeline of prospective students who made it through your funnel. Where did your prospects come from? Where are you generating the most conversions? Which channels are most effective? Which channels aren't generating results?
The metrics in this checklist will help you build clarity and intention behind 7 major enrollment marketing KPIs:
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Website
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Social Media
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Paid Ads
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Recruitment Events
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Inquiries
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Applicants
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Enrolled Students
Is Your Reporting Limited?
Check out how schools are utilizing hubspot to get way more insight
In the fast-paced world of higher ed, staying up-to-date with the latest tools and strategies is key to attracting and retaining students. One tool that’s gained a lot of attention is HubSpot. But what exactly is Hubspot, and how can it benefit your college or university?