The Enrollment Marketing Benchmarks Report

We analyzed hundreds of marketing campaigns for graduate student recruitment in order to understand what's working and what's not when it comes to enrollment marketing for graduate programs in higher education.

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DD Agency's Deep Dive:


See how your institution stacks up against other schools across these four primary marketing tactics:

  1. Content marketing: How can you compel prospective students to take action that leads to real conversions?

  2. Event marketing: What does it take to successful promote student recruitment events?

  3. Email marketing: How are prospective students engaging with (all different kinds of) emails?

  4. Digital advertising: Where should you invest in the various options for digital advertising campaigns, and how much are other schools spending?

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