GET ALL THE SESSIONS
How DD Agency Does Enrollment Marketing
Are you an enrollment professional eager to take your marketing efforts to the next level – or maybe you're just curious how others are constructing their marketing campaigns? If you want insights into how DD Agency has helped schools of all shapes and sizes... Look no further!
We recorded our four-part webinar series "How DD Agency Does Enrollment Marketing" and you can access all the sessions right here!
CONTENT & SEO
AUG 24th @1pm ET
EVENT MARKETING
AUG 31st @1pm ET
Digital Advertising
SEPT 7th @1pm ET
Email Marketing
SEPT 14th @1pm ET
OVERVIEW OF THE SESSIONS
PART 1: INCREASING AWARENESS WITH CONTENT AND SEO
Getting found in today's landscape is harder – and more expensive – than it's ever been. But by leveraging content and an SEO strategy you can begin ranking for high-value keywords, generating you FREE traffic! 🏆
PART 2: HOW TO CUT YOUR COST PER LEAD IN HALF WITH DIGITAL ADS
We've seen hundreds of thousands of dollars be absolutely wasted by schools and the solution isn't actually all that challenging. In this session, we'll walk through how to reduce your overall spend, lower your cost per lead, and generate more qualified candidates. Sound too good to be true? Well, others are already doing it... 🤔
PART 3: GENERATING MORE FORM SUBMISSIONS PROMOTING EVENTS
When promoting events there's always a lot of buzz and promotion, but are you leveraging other assets to increase the overall number of submissions during that promotion window? If not, here's how you can make some quick changes to increase your lead generation during the event season. 📈
PART 4: MAKING EMAILS ENGAGING AGAIN
You're not just competing with other schools for eyeball time, you're competing with every person, school, and company that's emailing your prospective students. How can you stand out from the crowd, get your emails clicked, and turn that into matriculation through the enrollment funnel? See ya on the 19th 😜
FEATURING
The Leading Experts in Enrollment Marketing CONSULTING
Tony Fraga is the CEO of DD Agency. For the past 20 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. He also teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.
Jamie Gleason is the Executive Vice President of Client Success at DD Agency. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years in edtech. A self-proclaimed "farmer + fixer," enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!