Sure, 2020 forced us all to adapt. But it also inspired us at DD Agency to create something new. To use real data and our smarts to further serve our mission: helping Davids beat Goliaths. Introducing our first-ever DD Agency Deep Dive: 2021 Enrollment Marketing Benchmarks Report, where we analyzed hundreds of graduate marketing campaigns in order to provide sound, actionable tips to help you beat your benchmarks.
See how the numbers stack up across these four marketing pillars and how you can apply what we've learned to make your 2021 numbers even stronger.
Content marketing: How can you compel prospective students to take action that leads to real conversions?
Event marketing: What do the events with the highest attendance rates have in common?
Email marketing: How are prospective students engaging with (all different kinds of) emails?
Digital advertising: Why should you care about cost-per-acquisition and how do all the data points tell a bigger story?