You know those webinars that have a compelling title but little-to-no real meat? Yeah, so do we — and rest assured this presentation is nothing like those "How to" trainings that spend 30 minutes talking about the definition of a term. We will empower you with the context, frameworks, and tools you need to build a solid game plan for your school.
Review fundamentals of how search engines rank content and get foundational tips for building short-term and long-term SEO strategies.
Discover ways to conduct keyword research and how to create content that enables your school to win on targeted terms.
Understand how an audit of your website’s architecture, design, speed, backlinks, and content pathways can identify SEO optimization opportunities.
Learn ways to measure SEO performance over time and which software and analytics tools are best suited for enrollment marketers.
Learn the fundamentals of how search engines rank content and become equipped with a framework for how to build an SEO strategy for your school. Get a crash course on the history of SEO and garner insight into why it matters for enrollment marketing and student recruitment.
Learn how to conduct effective keyword research, how to identify and select the right target keywords for your school or program, and how to write content for SEO at all stages of the enrollment journey.
What challenges are you faced with at your institution? This is an opportunity to ask Jamie and Zach for their insights on how to achieve your SEO goals.
Jamie brings over 15 years of higher education experience to the DD Agency team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!
Zach is the Director of Growth at DD Agency and the Founder of Enrollify. He works closely with Jamie and the rest of DD's enrollment marketing strategists to help the Davids of the world beat their admissions Goliaths. When he's not helping a client increase traffic from organic search, he's interviewing an industry giant for an Enrollify podcast or FRIdeas video episode.
This one is a no brainer! Register below 👇
Jamie and Zach would be happy to hop on a quick call with you to explain more about the value of the webinar and answer any questions you might have. Feel free to select a time on either of their calendars that works best for you!