This is a 6-month course to help enrollment managers develop a customized strategic marketing plan for student recruitment and enrollment, focused on maximizing their current budgets. Participants will develop a complete Strategic Marketing Game Plan which can be implemented in the next recruitment cycle. The plan will be realistic and relevant to each participant’s specific programs, budget, capabilities, and goals.
At the end of the course, participants will have gained knowledge about the most current strategies and tactics in higher education marketing, and most importantly, how to ensure the right marketing decisions are being made for a particular school/program.
Session #1: Cohort Kickoff + Goal Setting, Baselines, and Building a Strategic Marketing Game Plan
Session #2: The Enrollment Funnel and The Applicant Journey
Session #3: Selecting the Right Channels and Tactics
Session #4: Digital Advertising and SEM
Session #5: Reporting, Analysis, and Optimization
Session #6: Completion + Group Review of Your 12-Month Strategic Marketing Game Plan
At the end of the 6-month program all participants will be able to understand and accomplish the following:
A one-time payment of $1800
Office
3060 Williams Drive, Suite 3013
Fairfax, VA 22031