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How We Experiment

What's Our Secret?

There is a reason we often resist change: There’s a comfort in what we know. We’re a team of smart creatives dedicated to challenging the obvious. We’re not just data-driven, we’re professional contextualizers.

Our Diagnostic Process

We’re committed to providing you with reliable outcomes you can expect post-campaign.
Before we decide to work together, it’s crucial that we know what’s under the hood.

Persona Development

Inbound marketing is a methodology that focuses on creating educational content that pulls people toward your website where they can learn more about your institution on their own accord based on their interests and needs.

Persona Development

Inbound marketing is a methodology that focuses on creating educational content that pulls people toward your website where they can learn more about your institution on their own accord based on their interests and needs.

Persona Development

Inbound marketing is a methodology that focuses on creating educational content that pulls people toward your website where they can learn more about your institution on their own accord based on their interests and needs.

Persona Development

Inbound marketing is a methodology that focuses on creating educational content that pulls people toward your website where they can learn more about your institution on their own accord based on their interests and needs.

Persona Development

Inbound marketing is a methodology that focuses on creating educational content that pulls people toward your website where they can learn more about your institution on their own accord based on their interests and needs.

Persona Development

Inbound marketing is a methodology that focuses on creating educational content that pulls people toward your website where they can learn more about your institution on their own accord based on their interests and needs.

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How We Work

Every client we partner with, gets placed into one of our pod teams. Pod teams are like mini companies within the DD Agency. Each pod is filled with strategists, project managers, digital media specialists, designers, and developers, dedicated to executing the scope of work we’ve agreed to and constantly evaluating how we can improve in light of what the data is saying

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How We Evaluate Success

We’re obsessed with the data…and we’re constantly tweaking digital audiences, email subject line copy, and CTA colors to ensure that we’re optimizing every touch point for quality conversion. We’re not satisfied with vanity metrics…success is making you feel like you’re going to surpass your goals.

How We Report Our Impact

Unlike many marketing technology agencies, we hold ourselves accountable to your bottom line. Many digital agencies are held accountable to vanity metrics like website visitors and lead conversions. We’re interested in real partnership…and therefore your goals are our goals. If you’re responsible for a 20% increase in application this year, then so are we. Our strategies and scopes of work reflect this commitment as well.

We measure our impact by inquiries, applicants, and enrolled students who were sourced from our efforts and those who were influenced by our efforts.

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What We’re Wrestling With

We’re envelope pushers — straight up. We spend time each week hashing through the greatest challenges and opportunities that exist in the enrollment marketing space today. Here are just a few of the things we’re wrestling with this quarter…

How can we increase organic search rankings as quickly as possible with as few resources as possible?

How can we increase organic search rankings as quickly as possible with as few resources as possible?

How can we increase organic search rankings as quickly as possible with as few resources as possible?

How can we increase organic search rankings as quickly as possible with as few resources as possible?

How can we increase organic search rankings as quickly as possible with as few resources as possible?

How can we increase organic search rankings as quickly as possible with as few resources as possible?

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What We’re Incubating

Change is inevitable…progress is a choice. We’re committed to the constant incubation of innovative ideas. Here are a few things we’re building right now...

Video SMS

A video SMS solution that allows admissions counselors to send personalized, automated videos to prospects after they visit a key site page or sign up for a campus visit.

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Custom SIS

A custom SIS that integrates with HubSpot and is incredibly affordable (for smaller programs and/or startup schools).

Chatbots

Chatbots that will replace a school’s need for the traditional inquiry form and pre-screen qualified contacts before directing them to meet with a program coordinator.

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Wanna talk?

Let’s Start a Conversation