One Foot in Analysis. Another in Innovation. Always.
There is a reason we often resist change: There’s a comfort in what we know. We’re a team of smart creatives dedicated to challenging the obvious. We’re not just data-driven, we’re professional contextualizers.
We’re committed to providing you with reliable outcomes you can expect post-campaign. Before we decide to work together, it’s crucial that we know what’s under the hood.
Understand Your Baseline Metrics
How many unique website visitors are you attracting in any given month? What’s your average new visit-to-inquiry rate by each channel? What is your yield rate by school or program?
Understand Your Goals
Where do you want to be in 12 months? Does success look like a 50% increase in your inquiries? Or a 35% increase in your application pool? Or perhaps a 20% increase in enrolled students?
Understand Your Budget
What resources do you have to allocate to moving the enrollment needle? Will these resources enable you to realize your goals, or do we need to revisit your goals in light of the resources you have at your disposal?
Craft a 12-Month Game Plan
Once we’ve gathered all of the necessary ingredients, we cook up a comprehensive, data-backed, strategic enrollment marketing game plan with the appropriate combination of strategies and tactics necessary to generate the results you need.
Adapt and Improve
No matter how well-intentioned we all might be, reality inevitably throws a huge wrench in our pristine battle plan. But we’re not worried, because we’re in a constant state of adaptation and improvement...it’s just how we work. Rest assured that when the walls come tumbling, we’re ready to pivot to Plan B.
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How We Work
Every client we partner with, gets placed into one of our pod teams. Pod teams are like mini companies within the DD Agency. Each pod is filled with strategists, project managers, digital media specialists, designers, and developers, dedicated to executing the scope of work we’ve agreed to and constantly evaluating how we can improve in light of what the data is saying
How We Evaluate Success
We’re obsessed with the data…and we’re constantly tweaking digital audiences, email subject line copy, and CTA colors to ensure that we’re optimizing every touch point for quality conversion. We’re not satisfied with vanity metrics…success is making you feel like you’re going to surpass your goals.
How We Report Impact
Unlike many marketing technology agencies, we hold ourselves accountable to your bottom line. Many digital agencies are held accountable to vanity metrics like website visitors and lead conversions. We’re interested in real partnership…and therefore your goals are our goals. If you’re responsible for a 20% increase in applications this year, then so are we. Our strategies and scopes of work reflect this commitment as well.
We measure our impact by inquiries, applicants, and enrolled students who were sourced from our efforts and those who were influenced by our efforts.
What We’re Wrestling With
We’re envelope pushers — straight up. We spend time each week hashing through the greatest challenges and opportunities that exist in the enrollment marketing space today. Here are just a few of the things we’re wrestling with this quarter…
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How can we increase organic search rankings quickly with as few resources as possible?
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How can video SMS texting be used to increase show rates at recruitment events?
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As Google Chrome moves to remove third party cookies, how do we help schools personalize their website experiences down to the interests of each user?
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What is the best way for graduate programs to leverage LinkedIn's new Conversational Ads offering?
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How can we increase organic search rankings quickly with as few resources as possible?
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How can video SMS texting be used to increase show rates at recruitment events?
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As Google Chrome moves to remove third party cookies, how do we help schools personalize their website experiences down to the interests of each user?
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What We’re Incubating
Change is inevitable…progress is a choice. We’re committed to the constant incubation of innovative ideas. Here are a few things we’re building right now...
Video SMS
A video SMS solution that allows admissions counselors to send personalized, automated videos to prospects after they visit a key site page or sign up for a campus visit.
Custom SIS
A custom SIS that integrates with HubSpot and is incredibly affordable (for smaller programs and/or startup schools).
Chatbots
Chatbots that will replace a school’s need for the traditional inquiry form and pre-screen qualified contacts before directing them to meet with a program coordinator.
