Interactive eBook
Deep Dive
The Enrollment Marketing Benchmarks Report
From event marketing to digital advertising, and more--we’ve got you covered. Our mission at DD Agency is to help Davids beat Goliaths, and this report is designed to help you beat your benchmarks. Let’s go!
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1
Executive Summary
How has enrollment marketing changed since the pandemic? Understand the data, timing, and methodology that went into compiling this comprehensive report.
2
The Research by the Numbers
Get a full list of the schools, strategies, tactics, and specific marketing assets that were analyzed to make this report.
3
The New Content Marketing Benchmarks
Learn how prospective students are engaging with various types of content across the three basic journey stages.
4
The New Event Marketing Benchmarks
Learn how to best use event emails, digital ads, and landing page tactics to drive the best event attendance.
5
The New Email Marketing Benchmarks
You might be surprised with how many emails, on average, you need to send to generate the most conversions.
6
The New Digital Advertising Benchmarks
Insights from high-performing paid social and paid search & display campaigns that can inform your budget and channel strategy moving forward.
7
How to Beat These Benchmarks
Step-by-step guide to seeing real results after understanding the benchmarks and applying key takeaways.