Sure, 2020 forced us all to adapt. But it also inspired us at DD Agency to create something new. To use real data and our smarts to further serve our mission: helping Davids beat Goliaths. Introducing our first-ever DD Agency Deep Dive: 2021 Enrollment Marketing Benchmarks Report, where we analyzed hundreds of graduate marketing campaigns in order to provide sound, actionable tips to help you beat your benchmarks.
HubSpot is an inbound marketing software platform that helps colleges and universities attract visitors, convert inquiries, and close students. Its email, blogging, social media, SEO, marketing automation, and digital advertising tools help graduate schools garner deeper insights into the digital behavior of prospective students. Panelists will share how using HubSpot helps them better understand the full enrollment journey from Google Ad click to enrolled student down to a specific contact. Hear stories and ideas from your peers at University of San Diego, Cornell Institute of Public Affairs, Southern Methodist University, and Neumann University.
Building an effective marketing and recruitment plan is still a crucial part of graduate enrollment management, but many of the rules have changed in today’s digital-first, virtual-is-normal reality. Last year’s tactics won’t work like they used to, so where do you begin, and how do you create a strategic plan to guide you through an entire recruitment cycle? Insights come from two veteran GEM professionals with a combined 33 years of experience leading and executing marketing and recruitment strategies (with a fair mix of wins and failures to share about!).
Many concepts of what’s discussed are highlights from our Deep Dive: 2021 Enrollment Marketing Benchmarks Report. Sign up to secure your copy below.
See how the numbers stack up across these four marketing pillars and how you can apply what we've learned to make your 2021 numbers even stronger.
Content marketing: How can you compel prospective students to take action that leads to real conversions?
Event marketing: What do the events with the highest attendance rates have in common?
Email marketing: How are prospective students engaging with (all different kinds of) emails?
Digital advertising: Why should you care about cost-per-acquisition and how do all the data points tell a bigger story?