Content Strategy for Graduate Enrollment Marketing

Learn how to craft a custom content strategy for graduate student recruitment in an 8-week cohort

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4 Sessions over 8 Weeks. That's all it takes to create a content plan that really works!

So, who should attend?

Graduate enrollment managers at any level of experience

Marketing communications professionals responsible for supporting enrollment

VPs of Enrollment who oversee graduate student recruitment and enrollment

Deans or faculty program directors who are responsible for promoting their programs

An informative website just isn't enough

You need creative and compelling content — and lots of it — to attract prospects and engage them throughout their journey to enrollment. But who has time to iron out a rock solid strategy and build a foolproof content foundation? That's why we designed this curriculum to take you from 0 to 60 in just 8 weeks! Here's what you'll learn...

Find Gaps in Your Content Foundation...

We'll help you identify the weak areas in your existing content foundation through the eyes of a prospective student. Then we'll walk through crafting creative and compelling content that appeals to the passions and problems of your prospective student personas.

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...and fill them with the right content at all 3 stages

We'll help you fill in content gaps with content aimed at nurturing and educating prospective students at the awareness, consideration, and decision stages of the applicant's journey. 

Cohort Format & Structure

  • 8-week cohort-style virtual course
  • Maximum of 10 people per cohort group
  • 4 sessions meeting biweekly for 1.5 hours
  • 60 minutes of group instruction, followed by 30 minutes of live exercises that put theory into practice
  • All Zoom sessions will be recorded
  • 1-2 simple homework assignments between sessions
  • Access to worksheets, templates, diagrams, slide decks, and examples to help participants customize their own work

Register Now

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Session #1: How to Build a Content Strategy for Graduate Student Recruitment

Let's iron out a solid strategy for your content foundation:

  • learn content strategy fundamentals
  • discover the psychology behind graduate student recruitment
  • understand how successful content strategies outperform disjointed marketing

Session #2: Auditing Your Current Content and Identifying Easy Wins

We'll show you how to:

  • perform a thorough content audit
  • identify gaps in your content foundation
  • find quick content "wins" to generate quicker results

Session #3: Eliminating Dead Ends and Increasing Conversions

This lesson is all about conversions, content pathways, and increasing opportunities for prospective student engagement. Learn how to:

  • make your content more conversion-centric
  • identify dead ends in your content pathways
  • reduce friction in the prospective student's journey

Session #4: How to Adjust and Improve your Content Strategy Over Time 

Content needs to be effectively promoted to reach prospective students. In this lesson, we'll cover:

  • how to promote your content effectively
  • how to measure content performance and interpret the metrics that matter
  • how to adjust and improve your content strategy over time

We help schools like Cornell, Baylor, and West Virginia University build comprehensive content strategies... and I'm going to show you exactly how we do it.

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Tony Fraga

Cohort Instructor & CEO at DD Agency

I'm a 15-year veteran in education marketing and graduate student recruitment. I spend my days helping schools implement the latest enrollment marketing strategies and tactics to reach their goals and overcome challenges. I've presented educational workshops at over 50 professional development events. And I'm bringing my experience as the CEO at the DD Agency, where I lead a team of marketing technologists and content strategists whose mission is "We help Davids beat Goliaths." You can learn more about us here.

How to Register

Secure your spot before they’re gone! We cap each group at 10 participants….

 

NEXT COHORT GROUP: Jan 7 - Feb 18, 2021 
Meets every other Thursday afternoon, 3:30-5:00pm ET

  • Thursday, Jan 7th, 3:30-5:00pm ET
  • Thursday, Jan 21st, 3:30-5:00pm ET
  • Thursday, Feb 4th, 3:30-5:00pm ET
  • Thursday, Feb 18th, 3:30-5:00pm ET

Cohort Registration - $1200

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Looking for more information?
Schedule a chat with the course instructor…

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