So, who should attend?
Graduate enrollment managers at any level of experience
Marketing communications professionals responsible for supporting enrollment
VPs of Enrollment who oversee graduate student recruitment and enrollment
Deans or faculty program directors who are responsible for promoting their programs
You need creative and compelling content — and lots of it — to attract prospects and engage them throughout their journey to enrollment. But who has time to iron out a rock solid strategy and build a foolproof content foundation? That's why we designed this curriculum to take you from 0 to 60 in just 8 weeks! Here's what you'll learn...
We'll help you identify the weak areas in your existing content foundation through the eyes of a prospective student. Then we'll walk through crafting creative and compelling content that appeals to the passions and problems of your prospective student personas.
We'll help you fill in content gaps with content aimed at nurturing and educating prospective students at the awareness, consideration, and decision stages of the applicant's journey.
Let's iron out a solid strategy for your content foundation:
We'll show you how to:
This lesson is all about conversions, content pathways, and increasing opportunities for prospective student engagement. Learn how to:
Content needs to be effectively promoted to reach prospective students. In this lesson, we'll cover:
I'm a 15-year veteran in education marketing and graduate student recruitment. I spend my days helping schools implement the latest enrollment marketing strategies and tactics to reach their goals and overcome challenges. I've presented educational workshops at over 50 professional development events. And I'm bringing my experience as the CEO at the DD Agency, where I lead a team of marketing technologists and content strategists whose mission is "We help Davids beat Goliaths." You can learn more about us here.
NEXT COHORT GROUP: Jan 7 - Feb 18, 2021
Meets every other Thursday afternoon, 3:30-5:00pm ET