Bard College offers four niche graduate programs in sustainability. Their admissions team includes one full-time Director and one part-time Graduate Coordinator. Download this case study and learn how they went from almost shutting down two of their graduate programs to enrolling a record number of students in those programs — without spending any more money and achieving a 7:1 return on their marketing investment! This presentation will highlight the strategies, tactics, partnerships, and tools they used to realize this success.
Bard College offers four niche graduate programs in sustainability. Learn how they achieved record enrollment numbers, during a national decline, with a team of two, AND without increasing their budget! This presentation will highlight the strategies, tactics, partnerships, and marketing technology tools they used to realize this success.
Learn how Bard adjusted recruitment strategies to focus more on attracting high-quality prospects rather than a high quantity of prospects.
Understand how the Graduate Admissions team convinced leadership to leverage new partnerships, systems, and technology to offer prospective students a more personalized journey through the enrollment funnel.
Get insight into how to blend digital advertising and marketing automation to save money and get better results.