---
title: Bard Case Study
description: Learn how Bard College achieved record enrollment numbers, during a national decline, with a team of two, AND without increasing their budget!
image: https://agency.directdevelopment.com/hubfs/AdobeStock_210575327.jpeg
---

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#### Download the Case Study

## How One School Reached Record Enrollment with Inbound Marketing (Without Increasing Their Budget)

Bard College offers four niche graduate programs in sustainability. Their admissions team includes one full-time Director and one part-time Graduate Coordinator. Download this case study and learn how they went from almost shutting down two of their graduate programs to enrolling a record number of students in those programs — without spending any more money and achieving a 7:1 return on their marketing investment! This presentation will highlight the strategies, tactics, partnerships, and tools they used to realize this success.

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![Bard-Case-Study](https://agency.directdevelopment.com/hubfs/Bard-Case-Study.png)

## What to Expect in This Case Study

Bard College offers four niche graduate programs in sustainability. Learn how they achieved record enrollment numbers, during a national decline, with a team of two, AND without increasing their budget! This presentation will highlight the strategies, tactics, partnerships, and marketing technology tools they used to realize this success.

### Why Bard Changed Strategies

Learn how Bard adjusted recruitment strategies to focus more on attracting high-quality prospects rather than a high quantity of prospects.

### How Bard Did It

Understand how the Graduate Admissions team convinced leadership to leverage new partnerships, systems, and technology to offer prospective students a more personalized journey through the enrollment funnel.

### The Results: 3 Years Later

Get insight into how to blend digital advertising and marketing automation to save money and get better results.

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